Author Archive for: ‘morgan’

STEVAN PASERO PHOTO W BORDERS 400X400

Global Music Distribution 2015: An Interview with Stevan Pasero, CEO, Sugo Music Group

Question: The music industry is experiencing mass change. How can musicians and music execs effectively exploit this change to successfully distribute and market their music assets? PASERO: This should be the greatest time in music history. More and more music is being written, discovered, distributed and listened to than ever before. Consumers are embracing digital music Streaming—and that’s good news, whether we understand it, like it, or not. Will Streaming be the savior of our precious music industry in an era where piracy had almost crucified and eviscerated it? Everyone should be rejoicing, reveling, partying—yet musicians and music execs are now standing alone in dark...
Meerkat Periscope Musicians

Live Streaming Apps for Musicians: How to Use

Have you heard about Meerkat or Periscope? Are you aware of live broadcasting that suddenly became the new obsession on the internet? Meerkat is a groundbreaking app that lets the users broadcast anything from anywhere through Twitter using his/her phone.   Meerkat gained instant traction while it was launched in the beginning of March. With Meerkat, anyone can broadcast an event simply with a tweet. Twitter responded to Meerkat frenzy within a few weeks as they launched their own live streaming app Periscope last week. After the success of Meerkat, it wasn’t really a surprise that Periscope became a trend overnight and people from all over the world started to broadcast their...
Spotify Icon

Universal Music Wants to Limit Spotify Free Streaming

Spotify, the leading music streaming service, is reportedly facing pressure form Universal Music to limit its free streaming service so that more users subscribe to premium service. Universal Music Group, the largest in the industry, is demanding changes in terms of the amount of Spotify free streaming music users can listen to. While this change might not be very welcome by the users, it will definitely increase royalty payments for bands and individual artists. Artists signed with Sugo Music will receive full benefits when this occurs because because we distribute music to Spotify, as well as all other major music streaming services. For past few months, Spotify is...
Music Performance

How to Promote Your Music: 5 Hot Tips!

Hello all you musicians (and record labels) out there! As your music career evolves,one of the most challenging questions you are going to face (and probably facing right now) is how to promote your music. There are so many promotional variables, opportunities and cost-effective decisions to make along the way. Combine this with a competitive and expanding global marketplace, it’s perfectly normal to feel lost sometimes. Sugo Music would like to offer some advice for you. No, we are not just going to tell you to create a Facebook fan page and then promote your music through it. Instead, follow this article to learn some real actionable tips that will help youfind your core target...
Cover Tools For Musicians

9 Great Online Marketing Tools for Musicians

Being a musician, you might find it confusing in this insane world of online marketing. There are thousands of websites and hundreds of tools. Among this chaos, it is difficult to find out the best online marketing tools for musicians. On the other side of the coin, online marketing has brought you the opportunity to spread your music, build a brand image for yourself, create and manage your fan following and ultimately, rise to fame. 1. Reverbnation Reverbnation provides a complete marketing solution package for musicians. With Reverbnation, artists can spread their music on social media platforms, run email marketing campaigns, get reviewed by fans, contact with promoters to book...
Streaming Services

Distributing Your Music in the Age of Music Streaming Services

Do you remember transistor radios? It was not so long ago when transistor radios used to be a regularpart of our everyday life. The mobility of transistor radios (okay, admit it, radios were the first true ‘mobile’ devices) was one of the major reasons behind its popularity. Transistor radio was a great companion, but like many other things of the eighties and nineties, it met its demise too. Now, when the ubiquitous Internet has been taken for granted, we are witnessing the rebirth of transistor radio in the form of Digital Streaming Radio. Streaming services are rapidly gaining popularity. Widespread use of smart devices is driving the growth of streaming radio and we can fairly...
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