What do I need to do to be a part of CiD and Micro-Sync?

What do I need to do to be a part of CiD and Micro-Sync?

Our CiD and Micro-Sync team will handle everything for you. We will format and deliver your music to YouTube’s Content ID system and various other channels that are emerging. This is an important step and must be done right. Then YouTube will scan your tracks with fingerprinting, watermarking and proprietary algorithms and register an exact sonic “fingerprint” for each and every one of your songs into respective databases. User Generated Content (UGC) matches will then occur. We monitor the matches, monetize the videos and collect revenue. From that point on, any time someone out there in the YouTube universe uploads a video that uses your song, you will make money from the ad revenue...

Do I get to control sync rates?

No. Small sync deals like YouTube have a standard rate, and Sugo Music Group and our PML agents will negotiate on your behalf for larger sync deals. Remember, we are all incentivized to get as much as possible, because that’s how we all get paid. In addition, also remember that synchronization is a very competitive marketplace. The most important thing is to get represented as soon as possibly with the most professional team imaginable.

Am I giving up any important rights by signing this agreement?

No. With Sugo Music Group you always retain ownership of all of your copyrights. However, you are granting synchronization rights so that you’re music can be used for CiD and Micro-Sync without your direct approval.

My label represents multiple artists. Will I have detailed royalty reports? What information will the reports contain?

Yes, you will receive detailed reports. We are noted for preparing and sending some of the most detailed reports in the industry today. That said, you will be treated as the sole music provider in your royalty statements. If you have artist agreements or side agreements with other musicians or writers, you are responsible for providing reports to each of your artists separately. The good news is that or statements are “sortable” and can be easily “filtered” with Excel software. This is what most labels do.

What is sync licensing?

A synchronization or “sync” right is when recorded music is used in combination with visual images in a production. Since the use of music in film, TV, video, game, webcast or other various entertainment & business usages is not covered by the compulsory license provisions of the Copyright Act, sync licenses for these uses must be negotiated on an individual basis with each broadcast affiliate. No worries because your music will be ingested into our global synchronization database,

If I’m already a YouTube partner, will your CiD program affect this?

Yes, and thank you for asking! If you've already uploaded videos to YouTube that contain music is part of our Content Identification (CiD) program, then you will eventually see a copyright notice in your YouTube account saying that we have claimed administration rights for this video. If you want to continue your CiD and Micro-Sync relationship with us, simply do nothing and we will complete the claim and collect money across the global YouTube ecosystem for you.

Is “Synchronization” different than CiD and Micro-Sync?

Yes, somewhat. They are all a form of using music with video, or music with film, visuals or graphic elements. Yet, when we refer to “synchronization,” we are generally referring to a type of license called “All Media” (e.g. films, television shows, commercials, video games, various business uses, etc.). These are typically larger revenue generating licenses.

How much money will I make?

Sync licenses range from $1.95 for a small home video Micro-Sync license to $200 for small website usages to $1000 for a short-run commercial to $50,000 for major motion picture. The amount simply depends on the type of placement. The best way to look at it though is to set up a robust sync portfolio with as many tracks and with as many placements as possible—with the best distributor. This is where Sugo Music Group can definitely help. We’ll build your metadata, metatag and mood description docket for all of your tracks for increased exposure.

What is CiD (Content Identification)?

CiD (Content Identification or Content ID) is a technology that allows us to identify when specific third party videos are being played on the internet (especially on YouTube) which are utilizing your music content (your sound recording or your composition) without your permission. You may feel that this is not occurring or occurring very often, yet you may be surprised by the results. Keep in mind, over 60 hours of new videos are uploaded to YouTube every minute of every day—and this number is growing exponentially—and all of these videos are using music!

How much do you charge for this sync services?

Synchronization deals are always split 50/50. You, the Licensor, receive half of revenue and Sugo Music Group, the Licensee, receives the other half.
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