Compilations serves a purpose—especially now, during this digital era. Comps provide “pathways” for consumers to discover and embrace the work of new and even established artists. For instance, with a 10-artist targeted album compilation, each artist is exposed to 10x the potential consumer base as with a single-artist album. Some of those artists might have a larger fan base as well, increasing the potential fan base exponentially. In addition, when an artist is discovered on a compilation, then the consumer can easily discover the artist’s original albums — whereas this discovery would never have happened without the compilation!
A compilation (or “comp”) can be produced in many forms: greatest hits, “Best Of,” single artist, multiple artists, rarities or B-side collections, themed compilations, various genre, promotional, private label, composer, producer compilations and more. A compilation is basically a collection, grouping, re-purposing or sampling of various tracks. Sometimes compilations may even come in the form as single track releases, whereas an album of songs might be re-purposed into ten different singles.
Album compilation is a general term used to refer to a music release made of up of songs not intended to be seen as a single work. Compilation albums are often made up of tracks by various artists, though they can sometimes feature a single artist, a collection of works from a music label or targeted lifestyle themes. A comp can be a retrospective, greatest hits or a sampler of an artist’s career, a collection of unreleased tracks or some combination of these. Comp tracks are usually collected according to a common characteristic, such as popularity, genre, source or subject matter. Compilation albums may also employ traditional product bundling strategies.
Someone told me a long time ago that compilations will dilute my original album sales. Is that true?
That might have been true a long time ago, yet the industry consensus is undisputed that compilations ONLY benefit music labels and artists here in the digital era. Comps will dramatically increase your overall sales revenue,your exposure, your popularity and also the amount of channels in which your music can be available.
What do you mean when you say that compilations will increase the amount of channels available to me?
Does it cost me any money for you to make compilations or to include my music on various compilations?
No, we do not charge any additional fees, charge-backs or any sort of added-on costs. We are the only company in the world—that we know of—that produces quality compilations for our label partners!
These are comps that gather together an artist’s or a group’s best-known songs. If the artist or group continues to record, compilers commonly include one or more previously unreleased tracks as an incentive for fans to buy the album, even if they already have the other material on the compilation.
These are albums compiled from radio sessions, songs performed by an artist exclusively for a film soundtrack or collections that combine multiple releases. Such compilations generally target existing fans of the artist and have diminished mainstream appeal.