Sub-licensing is one of the more important services we offer and helps round out your Complete Distribution Portfolio. Although a significant portion of our international distribution efforts is based from our U.S. headquarters, we also work with our foreign and domestic sub-licensing partners to promote, distribute and sell your music through strategic, ancillary channels in their respective territories. Sub-Licensing also includes domestic licensees such as various In-Store Media service providers and various digital broadcasters that deliver retail music and multimedia.
Sub-licensing should be an integral part of every distribution portfolio. Most, if not all, music distributors do not provide global sub-licensing services and solutions. Distributors typically do not offer these services because they rely on 100% automation. Automated services have some benefits, yet they also have limitations. Global sub-licensing requires both automated and hands-on systems. Sub-licensing can be time consuming and require extra resources, yet once your music is licensed with one of our partners, your assets can then be professionally marketed in that channel and territory. Other distributors do not and cannot offer these types of services.
There are no additional charges, fees, charge-backs, etc. This is a win-win situation for both of us. We’ve been working with international licensing affiliates for 30 years now. From day one, we were setting up vinyl and cassette manufacturing and unique production deals in international territories. Years later, we set up CD manufacturing and various synchronization deals. Currently we manage digital asset ingestion with our foreign partners, yet some partners still like to manufacture CDs as well.
You can experience how In-Store Media works by simply walking into almost every store or business environment that plays music. Music, videos and other various multimedia are broadcasted within commercial environments to provide a satisfying, inspiring and artistic ambience. For certain retailers, studies show that playing the right music can increase sales up to 50%—and also creates supplementary revenue annuities for artists!
Sugo Music Group works with some of the most respected licensees in the industry. Although many of our partners have been around for decades, we still interview, qualify and sign on new potential partners when applicable.
Building enterprise relations with global licensees and In-Store Media groups, formatting audio and metadata, and delivering assets and quality control checks are a full-time job. Through the years, our sub-licensee database has grown considerably. Each licensee is screened and approved for quality and performance.