FAQ / Are there different types or tiers of payout rates? Can you be more specific about these?
Yes. There are three classifications of advertisement inventory available: 1) Run of Content: Advertisers purchase ads targeted across the entire content network without regard to any individual piece of category of content. These are generally direct response advertisers looking for performance. The ads are often sold by advertising networks and exchanges. Rates are commonly around $1 CPM and consist mostly of banner ads and sponsored links; 2) Run of Audience: Advertisers purchase video or display ads around content segmented into categories that correspond to general audience appeal. Examples could be ‘Auto’, or ‘Basketball’. This inventory may be sold by our advertising partner, the publisher, or an affiliate. Rates are commonly $4-12 CMP for video pre-roll or in video overlays; 3) Direct Sold: Brand advertises purchase premium: 15 and 30 second video pre-roll (movie trailers/ premium commercials, etc.) directly from our advertising partner with stringent targeting and tracking requirements. Rates are commonly $15+ CPM (cost per thousand impressions) for video pre-roll.
Posted in: Video Monetization