FAQ / Are you actually saying that the fraction of pennies I’ll earn from each digital radio stream is worth it?
Yes, absolutely. Think of it this way…. First, streaming radio is trending worldwide at a high rate of consumption and is affordable for almost everyone. It will be available in most countries and at a cost-effective consumer rate—and it’s also becoming widely available in cars! Think about that for a moment. Second, if your music is not available on digital radio stations, then you are simply missing out on ancillary revenue, as well as incremental free promotions. Third, and most important, when someone downloads your music, it is typically a “one-time” purchase—which is fine… sort of. Yet via digital radio, someone can listen to that same recording hundreds or maybe thousands of times along the way. The incremental revenue earned from multiple streams can out-distance downloads, in many cases.
Posted in: Digital Radio Streaming