FAQ / What is the purpose of compilations?
Compilations serves a purpose—especially now, during this digital era. Comps provide “pathways” for consumers to discover and embrace the work of new and even established artists. For instance, with a 10-artist targeted album compilation, each artist is exposed to 10x the potential consumer base as with a single-artist album. Some of those artists might have a larger fan base as well, increasing the potential fan base exponentially. In addition, when an artist is discovered on a compilation, then the consumer can easily discover the artist’s original albums — whereas this discovery would never have happened without the compilation!
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