Synchronization...licensing music for film & TV!

Your Music Should Be in the Movies!

Have you ever wondered if your music could be licensed for film, TV, commercials and advertisements? Well, it should be, and Sugo Music Group can help! Through the years, we have meticulously fostered relationships with the largest synchronization aggregators and music licensing services in the world, and we also work with a multitude of independent sync agents, brokers, music supervisors and film editors. In addition, we have an executive enterprise relationship with Rumblefish, the leading synchronization & monetization aggregator for YouTube and the Internet. Music Sync Licensing is time-intensive work, yet when your music is finally placed, it not only generates significant revenue, but also champions the word about your brand, artists and creative talent.

What Is Synchronization?

Music licensing for film, TV, video and webcast production involves two aspects of copyright law: synchronization rights and performance rights. Performance Rights come into play when a production is shown to the public, typically via broadcast or cablecast. Performance rights are primarily of concern to film distributors and TV and cable stations. Synchronization, or “sync” rights, in contrast, is involved whenever recorded music is used in combination with visual images in a production. Sugo Music Group manages both your Performance Rights and Sync Rights portfolio for any and all broadcasts. Since the use of music in film, TV, video and webcast is not covered by the compulsory license provisions of the Copyright Act, sync licenses for these uses must be negotiated on an individual basis with each broadcast affiliate.

Choose the Right Partner!

About: Sugo Music Group is a pioneer in music licensing and has been a trusted provider of music for top TV shows, major Hollywood films, commercials and video games for over two decades.

Objective: Artists and labels are our priority, and we’ve paid consistent royalties to copyright owners for the licensed usage of their music. Our goal for both label partners and artists is to connect their music with as many interesting projects and creators as possible, charge a fair price and pay a fair royalty.

Make More Money: With Sugo Music Group, your songs are made available for placement with a wide array of sync opportunities, including businesses, websites and applications. Music licensing has the potential to generate new revenue streams for owners of sound recordings and compositions.

Channels: Sugo Music Group ensures that your music not only is available for film, TV, video games and commercials, but also is licensable for the unlimited amount of user generated YouTube videos. The demand for independent music in existing and emerging video channels has exploded recently, and it’s increasing every month—see below.

YouTube: Hundreds of millions of people are uploading videos, photos and all sorts of user generated content. We’ll track and monitor when your recordings are being used on YouTube for videos (e.g., online videos, presentations, photo slideshows, etc.) and collect licensing fees and ad placement revenue for those usages. This is called Content Identification (CiD), aka User Generated Content (UCG). No matter who is using your music, we’ll monitor the usage and collect payments on your behalf!

Searchability: Sugo Music Group will “tag” all your sound recordings with metadata attributes, including genre, mood, tempo, date added, primary instrument, etc., so that your recordings and songs are easily found by music supervisors, video editors, film houses, agents and brokers around the world.

Experience and Partners: Sugo Music Group is proud to be licensing music to some of the most diversified companies and creative business professionals on the planet. The next wave of licensing for social media, ads, film and TV promises to be the most interesting yet.

The Time Is Now: Contact us today, and we’ll show you how your music can be licensed and synchronized for video, motion pictures and the television industry. Get plugged in with Sugo Music Group!

QWhat is Sync Licensing?

A:See above. A Synchronization, or “sync,” right is when recorded music is used in combination with visual images in a production. Since the use of music in film, TV, video, game, webcast or other various entertainment and business usages is not covered by the compulsory license provisions of the Copyright Act, sync licenses for these uses must be negotiated on an individual basis with each broadcast affiliate.

QWhy should I license my music?

A:Licensing your music for various means (e.g., downloads, radio play, synchronization, etc.) is the primary strategy to generate revenue. Think of your music as a product that needs to be brought to the public’s eye through marketing and distribution and that numerous channels of distribution act as vehicles to transport your product to the public. Licensing your music for film, TV and other synchronization applications is one of those channels.

QHow much money will I make?

A:Licenses range from $100 for small website usages to $50,000 for major motion picture placements. The amount depends on the type of placement. The best way to look at it is to set up a robust sync portfolio with as many tracks and as many placements as possible—with the best distributor. This is where Sugo Music Group can definitely help. We’ll build your metatag docket for all of your tracks and submit and expose those masters to the right agents and brokers.

QHow much does SMG charge for this service?

A:Synchronization deals are always split 50/50. You, the licensor, receive half of the revenue, and Sugo Music Group, the licensee, receives the other half.

Get your Global Music Distribution Agreement here!